All-in-one event marketing platform, Audience Republic, has entered into a new partnership with the Ticketbooth product from Patron Technology, giving Ticketbooth customers access to Audience Republic’s powerful suite of marketing tools designed on measure for event planners.
Audience Republic CEO and Founder Jared Kristensen notes, “We’re giving event planners a way to actually use their data, so they can sell more tickets. This is essential in a world where organizers find themselves less able to rely solely on social media and paid advertising to drive ticket sales. “
Founded by former event promoter Jared Kristensen in 2016, Audience Republic has worked with over 300 music festivals around the world (including the Laneway Festival, Beyond The Valley, Falls Festival) and events featuring artists like Flume and ODESZA. More than 16 million fans have engaged with the company’s consumer products.
With Audience Republic’s pre-registration, waitlist and competition products, event planners using Ticketbooth now have the ability to grow their ticket sales and brand awareness far beyond that. that other more traditional marketing platforms can offer. By increasing the promotion of word of mouth events and building a loyal audience base, Ticketbooth users can expect more effective marketing campaigns and a new flow of rich and valuable data.
Amy Mrazek, Vice President of Marketing for Patron Technology adds “Giving event planners a more effective way to promote their events through existing fan personal networks is an area that many event ticketing partners fail to achieve. .
“In the ever-changing digital marketing landscape, we are constantly looking for ways to help our event planners optimize their promotional efforts and effectively sell their events. This is why this partnership with Audience Republic is so important.
Patron technology allows organizers to take control of their entire event experience. Their powerful ticketing, engagement, mobile apps and cashless products tailored to any event are used by iconic brands like New York Comic Con, Coachella, Candytopia and the NHL.
One technique that Audience Republic uses to harness powerful word of mouth marketing is gamification. Ticket buyers can earn points by referring friends, following branded accounts, and subscribing to fan clubs or mailing lists, with top scorers unlocking rewards. In addition to this unique gamified approach, their Event CRM acts as a hub for organizers to bring together sales and customer data from the platforms they already use. There they can use their data through a platform tailored for the event industry, offering powerful audience insights, analytics, segmentation, email marketing, text messaging and integrations with advertising networks.
Integration with Patron Technology’s Ticketbooth product means event planners of all types and sizes will have access to event marketing capabilities well ahead of the industry curve. When organizers connect their Ticketbooth account to Audience Republic, all of their past and future events will automatically sync, along with ticket sales transactions and attendee data. Organizers can then segment that data to engage directly with their audience through targeted messages and ads, making it easier to ensure that the right message reaches the right people every time.
Brian Arnone, Director of Revenue at Audience Republic, explains, “What the industry has long lacked is true event CRM. CRM platforms have been available for decades, but event planners have specific needs and they are dealing with less than ideal tools. Patron Technology and Audience Republic share a commitment to change this and bring real innovation to event planners.
For more information on Patron technology, visit patrontechnology.com/
For more information on Audience Republic, visit audiencerepublic.com/
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