BH Fitness and Southern Fitness Partner to Supply Australian Market

The leading international distributor of fitness equipment BH Fitness has announced a partnership with Southern Fitness Wholesale to bring the Australian market a collection of fresh and new products, with a wide range of equipment for cardio, weight training, indoor cycling and functional training, ranging from premium options to others. which are more versatile.

A well-known European manufacturer that is part of the long-standing BH Group, BH Fitness has over 30 years of industry experience and is the leading distributor of fitness equipment in over 120 countries.

Introducing the joint venture, Tony Griffin, Managing Director of Southern Fitness Wholesale, said “we are convinced that the quality of BH Fitness products and technology solutions are ideally suited for a market as dynamic as Australia”.

Iñigo Salinas, Asia-Pacific Marketing Director of the Spain-based company, said “our value proposition is built on three pillars: high quality product, connectivity and technology.

“We have proprietary software to manage users and facilities called GYMLOOP, which is built into our cardio, weight training and indoor cycling equipment, allowing us to offer our Australian customers a set of tools – routine management, course reservations, gamification – which help to increase their retention rate and optimize the management of their fitness centers ”.

The Spanish brand, which has a solid network of subsidiaries and distributors around the world, is confident to deploy its knowledge and technology in the Australian professional market, delivering the winning formula that has made it a key player in Europe. , America, East Middle East and Asia.

As Salinas went on to say “BH Fitness has an important role to play in the Australian professional market, providing solutions adapted to fitness centers, but also in markets where we have very attractive and proven proposals, such as the hotel industry. , business and residential markets.

In a significant development this year, the brand signed a sponsorship agreement with the football club Atlético Madrid, recently crowned champion of the Spanish La Liga football league, and modernized the equipment of the training facilities of the club with its premium MOVEMIA range, specially designed for high performance. in the most demanding sports and facilities.

Griffin added “We are delighted to have a European brand of the caliber of BH Fitness in our portfolio, providing us with a wide range of options for the different markets we target.

Griffin concluded “In the coming weeks we will be opening two showrooms in Sydney and Adelaide, where our customers can experience the high quality, design and technology offered by BH Fitness.”

BH Fitness is based in Vitoria, in the north of Spain.

Click here to contact BH Fitness via the Australian Leisure Management Supplier directory.

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