BH Fitness and Southern Fitness Partner to Supply Australian Market

The leading international distributor of fitness equipment BH Fitness has announced a partnership with Southern Fitness Wholesale to bring the Australian market a collection of fresh and new products, with a wide range of equipment for cardio, weight training, indoor cycling and functional training, ranging from premium options to others. which are more versatile.

A well-known European manufacturer that is part of the long-standing BH Group, BH Fitness has over 30 years of industry experience and is the leading distributor of fitness equipment in over 120 countries.

Introducing the joint venture, Tony Griffin, Managing Director of Southern Fitness Wholesale, said “we are convinced that the quality of BH Fitness products and technology solutions are ideally suited for a market as dynamic as Australia”.

Iñigo Salinas, Asia-Pacific Marketing Director of the Spain-based company, said “our value proposition is built on three pillars: high quality product, connectivity and technology.

“We have proprietary software to manage users and facilities called GYMLOOP, which is built into our cardio, weight training and indoor cycling equipment, allowing us to offer our Australian customers a set of tools – routine management, course reservations, gamification – which help to increase their retention rate and optimize the management of their fitness centers ”.

The Spanish brand, which has a solid network of subsidiaries and distributors around the world, is confident to deploy its knowledge and technology in the Australian professional market, delivering the winning formula that has made it a key player in Europe. , America, East Middle East and Asia.

As Salinas went on to say “BH Fitness has an important role to play in the Australian professional market, providing solutions adapted to fitness centers, but also in markets where we have very attractive and proven proposals, such as the hotel industry. , business and residential markets.

In a significant development this year, the brand signed a sponsorship agreement with the football club Atlético Madrid, recently crowned champion of the Spanish La Liga football league, and modernized the equipment of the training facilities of the club with its premium MOVEMIA range, specially designed for high performance. in the most demanding sports and facilities.

Griffin added “We are delighted to have a European brand of the caliber of BH Fitness in our portfolio, providing us with a wide range of options for the different markets we target.

Griffin concluded “In the coming weeks we will be opening two showrooms in Sydney and Adelaide, where our customers can experience the high quality, design and technology offered by BH Fitness.”

BH Fitness is based in Vitoria, in the north of Spain.

Click here to contact BH Fitness via the Australian Leisure Management Supplier directory.

Related Articles

July 5, 2021 – Applications open for the 2021 Fitness Industry Awards

July 1, 2021 – Fitness and Lifestyle Group signs with Airlock Digital to protect against cyber attacks

July 6, 2021 – Registered Fitness Australia members have access to the benefits of the Bupa Health Fund

May 26, 2021 – Les Mills International shares tips on how clubs can convert digital fitness fans into members

May 20, 2021 – FIBO becomes a member of the “Exercise is Medicine” initiative

March 18, 2021 – A third of gym members around the world likely will not return to clubs after COVID vaccine

March 12, 2021 – Fitstop reaches the 10,000 member milestone

February 11, 2021 – ActiveXchange Market Intelligence Shows Members Quickly Cancel Unused Memberships

November 16, 2020 – Viva Leisure Continues Expansion with 91st Facility Opening and Record Membership

November 6, 2020 – Australian gym goers spend an average of $ 79 per month on memberships

October 19, 2020 – Reopened fitness clubs see more than two-thirds of members returning

23 March 2018 – Ticketek supports the premiere of Real Madrid’s ‘Experience’ in Melbourne

February 18, 2015 – Victoria University partners with Real Madrid to offer Masters program in Sports Management

Ask for a little favor
We hope you enjoy the news we publish so while you are here can we ask for your support?

The news we publish on is independent, credible (we hope) and accessible for free, with no pay walls or annoying pop-up ads.

However, as an independent publisher, can we ask you to support us by subscribing to the print version? Australian Leisure Management magazine – if you don’t already.

Published bimonthly since 1997, the print Australian Leisure Management differs from this website in that it publishes longer, in-depth and analytical articles covering water sports, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and management sites.

Subscriptions cost just $ 90 per year.

Click here register.

About Betty Nelson

Check Also

Are Eun-pyo and Chun-hui becoming friends?

Green Mothers Club (그린마더스클럽) is a Korean drama television series directed by Ra Ha-na and …

Leave a Reply

Your email address will not be published.