Glasgow Culture and Leisure organization reveals revenue projection as it sets priorities

The independent organization which runs culture and recreation in Scotland’s largest city has predicted an estimated annual income of £ 6.4million for the coming year.

It comes after Glasgow Life lost £ 38million due to lockdowns during the lockdown.

The latest revenue forecast is contained in a report on the future of Glasgow Life and the city’s People Make Glasgow Communities program to the City’s Policy Committee on Wellbeing, Empowerment, Community and Engagement citizen this week.

The £ 6.4million for 2021-2022 is a projected target given the significant continuing challenges Covid continues to present.

Advisors will learn how Glasgow Life can function after the reopening of 93 of its sites, which range from museums and galleries to libraries and sports facilities.

Prior to the pandemic, Glasgow Life operated 171 venues with a budget of £ 115million and was involved in and leading key strategies for the city, including Glasgow’s tourism and visitors plan, active heritage and sport plan and the Glasgow cultural plan. However, with the closures during the lockdown, Glasgow Life lost £ 38million in revenue.

In March of this year, Glasgow City Council agreed to reduce Glasgow Life’s annual service charge by £ 4.7million, or 6%, to £ 72.8million.

Following discussions within the Renewal Political Oversight Group earlier this year, it was agreed that Glasgow City Council would provide Glasgow Life with a guaranteed minimum income of £ 100million over the next four years. This consists of the £ 72.8million service charge plus an earned income target of £ 27.2million.

The reopening of more than 90 sites, more than the 61 initially planned last summer, has been prioritized, in consultation with the council, on the basis of how Glasgow Life can best support the social and economic recovery of the city ​​as well as the regrowth of its future income.

The report states: ‘Budgeted income has been conservatively set at £ 6.4million for 2021-2022. This will be generated through concerts and cultural events, occupation, sports participation, the Glasgow Club and, if possible, other external grants. Early indications show that these prudent revenue targets are on track to be met despite lower attendance levels than before the pandemic.

“However, it has been agreed with Glasgow City Council that before other sites and services are considered for reopening, the goal over the next few years is to generate earned income of $ 27.2 million. pounds sterling to remove the continued financial burden on the board. ”

The report adds: “Our main objective is to offer cultural, sporting, tourist and event activities on behalf of the city. While these will all support social recovery and post-Covid-19 revival, they are also directly contributing to the city’s economic recovery, showcasing Glasgow as a successful tourist and tourist destination for leisure and business.

“Since 1983, the city has invested over £ 1.3 billion in cultural and sporting infrastructure. Glasgow is the largest cultural production hub in the UK outside of London, and in the top ten sporting cities in the world (ranked fifth).

It was also highlighted that while all of this is a very important economic driver for Glasgow, the scope, scale and quality of the city’s infrastructure, largely managed by Glasgow Life, is ‘a national asset to the city’. Scotland which is perhaps more important now than at any time in the past, given the major challenges posed by Covid-19, stalled productivity and Brexit. ”

As part of the Glasgow Life takeover, they looked at a number of options, including community activation pilot projects, community asset transfers and the People Make Glasgow Communities initiative.

Three projects were already underway: Nethercraigs Sports Complex with Pollok United, Springburn Synthetic Pitch with Partick Thistle Charitable Trust and Stepford Road Football with FARE and Easterhouse FA.

The report also took stock of the extent of interest from communities or groups getting more involved in the sites through Glasgow City Council’s People Make Glasgow Communities program.

The latest figures show that the People Make Glasgow Communities program received 297 “expressions of interest”; 131 of these relate to premises operated by Glasgow Life.

The report adds that the program, aimed at empowering communities to become more involved in the places and services on which they depend, will play a critical role in enabling essential and valuable services to be provided to local communities.

He added that the PMGC program will seek to develop new operating and tenure models with community groups that will be easier and faster to implement and alleviate “all or nothing” ownership issues. The program will also create a range of “stepping stones” that may still lead to the ultimate destination of the full transfer of community assets, but will do so in a much more measured and supportive manner. This will allow many organizations to deliver their services while building their resilience and capacity in an environment that can limit their exposure to the responsibilities and risks that independent full ownership can entail.

The report concluded: “It is essential that Glasgow Life works with fellow Council members to advance all viable expressions of interest, as the budget does not exist to open more than the 90 locations that have been agreed with the Council. Glasgow Municipal. ”

A Glasgow Life spokesperson said: ‘Despite the significant and prolonged pressures we face as a result of our financial situation, we remain firmly focused on building a sustainable future for Glasgow Life and supporting the recovery. social and economic life of the city.

“We are working hard to reopen over 90 sites and maximize the funding we have. This includes proactive engagement with the Scottish Government to discuss funding opportunities.

“Going forward, we will continue to focus on the positive contribution of Glasgow Life to the city’s communities, as well as supporting the restart of tourism and the growth of our tourism economy; reflecting our continued commitment to the mental, physical and economic well-being of Glasgow as we emerge from the various levels of Covid restrictions.

“However, in the current climate, it is unrealistic to expect that we can raise any significant additional revenue this year that will support the reopening of sites beyond those we have already announced. Whatever the post-Covid landscape, our mission will remain the same: to inspire every citizen and visitor to get involved and be active in a city recognized worldwide for culture and sport.

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