Homes launched in London’s £7billion New Town

Argent Related has announced the launch of sales of the highly anticipated first homes in Brent Cross Town, London’s new 180-acre, £7 billion city park. Overlooking five acres of open green space, The Ashbee and The Delamarre will together offer 277 new homes of timeless design and premium quality.

Brent Cross Town offers buyers a unique living experience in a new neighborhood built around 50 acres of parks and playgrounds, meeting the growing demand to live close to the capital’s green spaces. The Ashbee and Delamarre will provide bright, airy and spacious homes in an unrivaled location, with lake views across Claremont Park. Each resident of the two new buildings will also be part of the Claremont Park Club, a state-of-the-art health and leisure club and workspace, located on the ground floor of both buildings.

Brent Cross Town Overview

Brent Cross Town will be a real city 15 minutes away, with facilities and amenities residents need for everyday life available within walking distance. The apartments launched today are the first of 6,700 new homes in Brent Cross Town, all of which will benefit from a new high street, bringing together well-known and independent shops, cafes and restaurants, complemented by sports facilities and exceptional indoor and outdoor well-being. . The district will have eight new public squares, wide pedestrian boulevards and landscaped parks. It is the ideal destination for people’s changing lifestyles and supports more flexible ways of living and working in London.

Brent Cross Town is the largest urban regeneration project to be undertaken in London by a single developer. It is delivered by Argent Related and features the team behind the King’s Cross redevelopment. Brent Cross Town’s master plan was drawn up by Allies & Morrison, the multi-award winning architectural firm that also shaped King’s Cross. The new city offers exceptional connectivity. London St Pancras International and King’s Cross stations will be just 12 minutes away via the new Brent Cross West station, and Brent Cross underground station serves central London every five minutes.

Brent Cross Town has also committed to being a net zero carbon town by 2030, at the latest. It will achieve this through the creation of energy-efficient homes and offices, and through innovative design and construction techniques that reduce their carbon footprint. Brent Cross Town has also partnered with Vattenfall, the Swedish government-owned electricity company, to build a state-of-the-art district heating network that will provide affordable, reliable and low-carbon heating and hot water to all residents of Brent Cross Town. The district heating network eliminates the need for individual boilers in each house and ensures that heating and hot water are always available.

New life at the edge of the park

The Ashbee and Le Delamarre are made up of 277 apartments ranging from studios to one, two and three bedroom apartments, including maisonettes. Each building has its own distinct aesthetic with interiors by global architectural practice, Woods Bagot.

The Ashbee, designed by award-winning firm Squire & Partners, offers 107 studio, one-, two- and three-bedroom apartments, including maisonettes, with balconies and terraces on upper floors. These range from 481 square feet (44.8 m2) to 1,706 square feet (158.5 m2). The Ashbee is an elegant building with contemporary stepped brick facades. Its modern interiors are inspired by the design principles of the Arts & Crafts architecture of Hampstead Garden Suburb and Golders Green, associated with Ebenezer Howard and Harriet Bennett.

The Delamarre, designed by Maccreanor Lavington architects and planners, offers 170 studio, one, two and three bedroom apartments ranging from 487 square feet (45.2 m2) to 950 square feet (88.3 m2). A contemporary interpretation of Art Deco, the Delamarre’s interiors reflect the work of key North London figures such as Ernst Freud. The stunning bay-fronted brick mansion is inspired by the Edwardian mansions of neighboring Hampstead and Highgate, with full-height windows and balconies, wrap-around terraces for upper-floor apartments and a private podium garden in the center of the building.

The Claremont Park Club

The Claremont Park Club is a state-of-the-art residents-only health and leisure club with workspace, located on the ground floor of both buildings. Offering unparalleled amenities and services, the space will provide direct access to state-of-the-art facilities including a gym, fitness and yoga studios and a separate personal training room; as well as the perfect conveniences for working from home; with shared and private workspaces, a private bookable meeting room and two lounges. The Claremont Park Club also offers an exceptional environment for entertaining, with two private dining rooms, a cinema-style screening room complemented by a cocktail bar, a spacious lounge and an entertainment suite.

Tom Goodall, Partner and Head of Residential at Argent Related, said: “Brent Cross Town will offer something unique to London; a new neighborhood set around 50 acres of parks and playgrounds, yet less than 12 minutes from London’s Zone 1. It will be a place that promotes health and well-being and maximizes the opportunities offered by our new flexible lifestyles. As well as focusing on delivering stunning new homes, we are focused on creating the best place to live in the capital. »

Nina Coulter, UK Board Director and Residential Development Sales Director at Savills, said: “Brent Cross Town is the most significant new residential development launch in London in 2022. After the pandemic, there are has a strong “green premium” with owners who want to live in a healthy environment. With its green spaces and commitment to the environment, Brent Cross Town is ahead of many other developments.

The first phase of the development will include Claremont Park and a new parade of local shops, both due to open in the spring of 2022. Construction is also underway on the new Brent Cross West station, with construction expected to be completed by December 2022. The first phases will also include approximately 1,000 new homes for sale and rent, as well as affordable homes, up to 1 million square feet of office space, new sports and gaming facilities, stores and restaurants, and a new primary school.

Buyers interested in Brent Cross Town can visit the new visitor pavilion located on Claremont Road NW2 1FE, where they can explore a scale model of the park’s new town, tour show apartments dressed by The Six Collective, view the new Claremont Park and enjoy a coffee at the adjacent Spruce & Larch cafe.

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