Leading business fitness solutions provider OneFitStop has announced that it will market under a new name, Hapana, while introducing a new logo and brand identity.
Launched nine years ago with the intention of serving personal trainers, the company has since evolved to provide an end-to-end enterprise platform for improving member engagement and business management solutions. to growth-oriented fitness companies.
Today, more than 60% of the Hapana fitness brand’s customers are multi-site operations that take advantage of the full reach of the company’s platform.
The rebranding initiative was co-led by the company’s Managing Director, Jarron Aizen (picture below) and Chief Revenue Officer Corey Loehr with Singapore-based Shift Partners who undertook the project and the results proved to be a fantastic choice in a strategic decision for our future.
With the need for change resulting from strategic review including customer feedback and rapid adoption of the platform in a limited fitness market with choice for true innovation, Aizen advised “this is not a a lighthearted decision to rebrand a successful company, yet the time was right to evolve our marketing to convey the deep and rich offering built by our technology and development teams.
The new name symbolizes the company’s position as an industry innovator offering both boutique studios and large-format clubs the opportunity to adopt technology that fosters integrated member engagement both in the club and on demand.
Expanding on this, Leohr added, “I was explaining our offering to new customers and friends, and they told me that our current brand message didn’t tell the same story.
“It was then that I fully understood that our innovative technology capability, created through two business pivots, required an equally compelling and innovative story – especially for new customers and also for new people joining. our team.”
The Hapana brand
The rebranding includes a new Hapana name, a redesign of the company’s website, new logos and product names, and new visual coding.
The name Hapana is derived from the words “haptic” and “ananta” in Sanskrit (अनन्त). The company chose it because it symbolizes its aspiration to provide a platform that intuitively enables studios and clubs to connect deeply with their audience through the sense of (haptic) touch while creating everlasting, seamless experiences. end (ananta).
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