The strategists who made the “Youngkin Republican”

On maintaining the “local” race:

“In a gubernatorial race, if you go knock on a door and say, ‘I’m running for governor,’ they’ll say, ‘Oh, hey, are you a Republican or a Democrat? Partisanship is usually an early issue. But then they say, “What do you think of education? What do you think of the jobs? What do you think of roads and bridges? and that sort of thing. It’s all local stuff. If you run into the Senate, they’re like, “Did you see Biden fall asleep at the climate change conference?” Did you see Donald Trump play golf yesterday? I mean, it’s all national stuff. “What about reconciliation? And all of these people are like mini-experts on national issues. But in Virginia, if you go to Danville and knock on the door, they’re literally going to ask you why you can’t fix those damn roads, and why we don’t have broadband. It’s a completely different prism. Congress and Senate are ideological, not local. Everything is national. But for the governor, it is the profile, it is the vision, it is the leadership, it is the intrinsic qualities. – Jeff Roe, Campaign Strategist for Glenn Youngkin

On the missed opportunities of the McAuliffe campaign:

“I would have hit us on education first much harder than them. This is actually what I was afraid of most of the time, annoying everyone about it. But Terry [McAuliffe] so focused on [Donald] Trump and campaigned so much on Trump, then abortion, and then I think climate change was there for a minute. It’s like they literally take the Rolodex of all the basic problems and try to accuse us of being extreme about them.… And what they should have done instead was go to the typical one: saying we’re going to fire teachers and cut salaries. Having been governor before, he had a file there. He should have hit us first and disqualified the problem. – Kristin Davison, Campaign Strategist for Glenn Youngkin

Don’t campaign with Trump:

“Terry McAuliffe was less popular than Biden here. Now, if Biden was super popular, he probably could have won. But it was never going to be part of our culture to associate our brand with another Republican, when we were creating our own brand for Glenn [Youngkin]. And our brand for Glenn was like no one else. And when he entered [the race]Our advice was: you don’t have to choose to be a Huckabee Republican or a Cruz Republican or a Rand Paul Republican or a Trump Republican or a Romney Republican. You don’t have to make this choice. You are a Youngkin Republican. Plant your post and this is your guide, and be your own guy. Otherwise the media and all the experts will try to put you on a side – and certainly [Terry] McAuliffe will. – Jeff Roe, Campaign Strategist for Glenn Youngkin

On Youngkin’s performance in rural Virginia:

“It was pretty amazing because Trump boosted rural voting from 2016 and then amplified it again in 2020. And now what we’ve seen in Virginia is that Youngkin still has one. times supercharged. I mean, just when you thought you couldn’t juice out of that lemon anymore, Youngkin managed to do it. He found more voices. And that reflects his ability to follow that line of balance, focusing on the cultural issues that mattered a lot in those kinds of places. – Charlie Mahtesian, Senior Political Editor of POLITICO

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